Philippine Pets Ready for Halloween

Philippine Pets Ready for Halloween

Pet owners in the Filipino capital of Manila added their own twist to Halloween on Sunday by dressing their pets up in different Halloween-themed costumes.

Five hour jam after fishy accident

Five hour jam after fishy accident

Thousands of live fish were spilled onto a main road in China after the truck they were in overturned.

Around 19 tonnes of jumping, flopping fish were strewn across the entire width of the road closing it for hours as the fire brigade tended to the two injured truck passengers and cleared the fish off the road.

The driver of the truck estimated the load was worth was worth 3 - 400,000 Yuan (44 - 58,000 U.S. Dollars).

My big fat Mexican wedding

My big fat Mexican wedding

The once world's heaviest man ties the knot to girlfriend.

Medialink Launches the Interactive News Release

Medialink Launches the Interactive News Release

Meeting the continuing increase in consumer usage of video on the Internet, Medialink Worldwide Incorporated (Nasdaq: MDLK) today announced the launch of its Interactive News Release, a robust Web-based communications tool.

Unveiled at the 2008 PRSA International Conference in Detroit, the Interactive News Release is designed to not only distribute multimedia news content directly to consumers, but also to enable consumers to participate in news dissemination in a friendly format. This new service complements Medialink's existing suite of online solutions that help communications professionals create and distribute compelling visual and audio messages to media and other key audiences.

comScore, a leader in measuring the digital world, recently reported that U.S. Internet users viewed more than 12 billion online videos monthly during the first half of 2008, representing an increase of 45 percent versus a year ago.


A recent study by Universal McCann found that among all online users surveyed:
- 44% shared an opinion about a product or service by Instant Messenger in one month
- 42% emailed an opinion about a product or service to a friend in that same time period
- 29% published a recommendation about a product or brand on a blog.

"The Interactive News Release empowers opinion-sharing and opinion-influencing consumers with rich content in an engaging environment so they can link, tag, embed and bookmark a client's news," said Larry Thomas, Medialink's chief operating officer. "This provides an easy, transparent means for PR and marketing professionals to openly join the conversation -- on Facebook, My Space, Twitter and other platforms."

The Interactive News Release is designed to quickly and effectively combine new or existing video, audio, and graphics to propel clients' news and information into the vast array of social media. Clients can rely on Medialink's 22 years of expertise producing narrative and informative professional video and audio to tell their news and craft their stories. In all cases, the Interactive News Release content provider is fully identified and links are provided back to their home pages and relevant other sites.

While the Interactive News Release is designed specifically for consumers, a link provides access for registered media professionals to the more robust broadcast-quality video associated with the consumer content. The broadcast quality content supports editing and other creative efforts journalists may want to utilize. This unique feature allows the Interactive News Release to be a very attractive service for the public, while providing "industrial" grade strength for news professionals.

"The Interactive News Release offers clients an exciting and cost-effective solution to reach consumers directly, with the impact of video and other rich media, and the power of viral video on the Internet," said Laurence Moskowitz, chief executive officer of Medialink. "Savvy communicators now understand that they can empower their own stakeholders to amplify their messages to broader and broader audiences, domestically and worldwide."