Apr 24, 2008

The Wii Fit hits Europe

The Wii Fit hits Europe

Nintendo is hoping to build on the surprising success of the Wii video game console with a device that encourages users to exercise.

Nintendo scored a massive hit with the Wii by catering to consumers who care less about high definition graphics and more about adding active involvement to the interactive experience.

The Wii Fit, which across launches in Europe on April 25, hopes to build on that success by encouraging users to participate in a range of activities ranging from aerobic exercises to yoga.

Reuters Technology Correspondent Matt Cowan reports from the UK launch where the clouds were low but the energy was high.

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